Director Li Zhong said that as the competent authority of the "Shenzhen Products" project, the Shenzhen Municipal Bureau of Market Supervision is now improving the supervision and management system, highlighting the brand building and publicity and promotion, continuing to open up the "Shenzhen Products" market, enriching the varieties of "Shenzhen Products", exploring the "Shenzhen Products" poverty alleviation, and accelerating the construction and building of the "Shenzhen Products" as a high-standard city brand.
"For Shenzhen, the significance of 'Shenzhen Products' lies in leading the city's food safety level to a new level, raising people's awareness of food safety, and meeting people's demand for high-quality food." Li Zhong said that, precisely for this reason, whether "Shenzhen Products" can realize its expected value depends on its performance on the consumer side.
In order to further enhance the brand awareness of "圳品", and lead more consumers to pay attention to and consume "Shenzhen Products", the Shenzhen Municipal Bureau of Market Supervision has launched the "Shenzhen Products Officials". The "SZP Officer" is the official spokesman of "SZP", and it is the spokesman who has full understanding of "SZP". Before becoming a "Shenzhen Products Officer", they not only need to receive training on all aspects of "Shenzhen Products" related knowledge, but also participate in field visits to "Shenzhen Products" enterprises to witness the "Shenzhen Products" with their own eyes. The quality of " Shenzhen Products ". This can train and build a professional, responsible and honest brand promotion team for "圳品" to publicize, promote and popularize " Shenzhen Products" to Shenzhen citizens.
As one of the enterprises producing and supplying fruits of "Shenzhen Products", Mr. Lu Jinpao, the chairman of the board of directors, became the first batch of "Shenzhen Products Officials", in order to let more consumers understand "Shenzhen Products", choose "Shenzhen Products", and make a contribution to the enhancement of "Shenzhen Products"''brand and the promotion of the market.
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